On Friday November 20th, we launched our new campaign to “Add Life to Days” with the participation of Charmaine Arbouin, British Consul for Andalucía, the Canary Islands, Ceuta and Melilla.

Although we have continued to look after all our patients, the pandemic crisis has dealt a severe blow to our finances, in particular through the effect on our main source of income, the charity shops, which had to close for two months and which are now trying to recoup their sales; and on fundraising events, which have come to a standstill. As the pandemic continues to rage, we are facing greater uncertainty and are experiencing very worrying losses. In 2021, losses could amount to between 700,000 and a million euros.

The campaign, whose slogan is “Join the Sunflower Effect”, aims, with the help of the local community, to raise 185,000 euros to maintain for one year a multidisciplinary Home Care team made up of a doctor, a nurse, a psychologist and a social worker, all specialised in palliative care. Such a team looks after an average of 250 patients in their own homes, making an average of three to four home visits every day, giving medical assistance and all the psychological and social support which the patients, and their families, need.

Ms Arbouin emphasised that “at a time when Cudeca is facing massive loss of income, the charity is also seeing an increase in demand for home care services, putting into context the campaign and the pressing need to meet the target”, adding: “We all take for granted that when parents are expecting a baby, there will be lots of support to bring that life into the world; wouldn’t it be lovely if we all recognised that, when people are leaving, they and their families deserve the same amount of support?“ She ended her heartfelt speech by committing to join the Sunflower Effect, to donate, and to ask all her friends and contacts to take part.

The campaign invites the community to help us through:

Donations

Individuals and other entities can donate through the platform  https://cudeca.org/sunflower-effect/

They can also raise funds for the campaign through activities, events, personal challenges, contributions from friends and relatives, etc.

Fundación “la Caixa” and CaixaBank

We enjoy the support of CaixaBank through the decentralised budget of the Fundación “la Caixa”, which has already given 30,000 euros towards the campaign target, and is providing systems to channel donations: through bank branches, ATMs, the mobile banking application CaixaBankNow or online banking through caixabank.es

To watch the full presentation, please click here: Sunflower Effect Presentation